WUTMEDIA Early Operations//Emerging Broadcast Systems 2017-2019: The Birth of A New Star

Since the transition from traditional television advertising, video as a medium has been in an experimental wild west. What else is possible? Video as a vehicle for mythology across the fractured internet? Symbiotic storytelling? Content creator and brand melt into each other? Have we met? Future explorers of the Internet discover hidden caves of knowledge; stories and garbage time tested wisdom brought to you by ghosts in the machine. Video amplifies life, makes magic real, it makes Me Real. I’ve seen you somewhere before.

If you want to destroy something, be ready to destroy something inside of yourself. The collective still in the middle of a transition into post-television consciousness while new broadcast systems emerge to take center stage as primary channels of cultural transmission, Instagram introduces Video.

Move at the speed of culture, hold cultural memory in your hands. I wanted to destroy the vanity industrial complex and in the process I destroyed myself. The mission was not to “carve a niche in fashion”, the mission was to undermine a dying system, kick it while it’s falling. Work with the DIY and irreverent spirit of Streetwear at it’s zenith. Alignment. We’ve been here before. The birth of another neurocelebrity. Proliferated and sculpted through endless memetic reproductions. The pyramids were right all along, they’re always right. You are beginning to look familiar again.